Respect for the Individual

  • We treat every employee, customer and supplier openly with honesty, integrity and respect.

  • We praise publicly and provide constructive feedback privately.

  • We listen; we understand and we are responsive to each other.

  • We value diversity and offer equal opportunities to each individual regardless of gender, race, age, religion, beliefs or sexual orientation.

  • We provide a safe and healthy place to work for our employees and to shop for our customers.

  • We are committed to the principles of good corporate citizenship, positive social impact and environmental sustainability.

Fanatical Customer Service

  • We impress our customers  so much that they become life-time partners.

  • We ensure that our customer service mentality applies to internal as to external customers.

  • We do it right the first time and “wow” our customers on recovery when we miss.

  • We understand the needs of our individual customer and offer the best solution by using our unique multi channel – multi brand proposition.

  • We strive to be the best in each channel in which we operate.

  • We recognize that enthusiastic, talented people are the success factor for fanatical customer service.

Excellence in Execution

  • We are committed to grow Shareholder value.

  • We hold ourselves and our team-mates accountable for results.

  • We consistently involve employees at all levels toward the relentless improvement of our business.

  • We reward entrepreneurial attitude, intelligent risk taking and new ideas.

  • We strive to win every day and celebrate our successes.

  • We strongly believe in Teamwork and Leadership throughout our organisation.

  • We strive for perfect execution every day.